DavSam7

Just read about a new marketing method that just hit the internet. The article is on SitePoint.com (one of the top website related sites)The method is called "Error Marketing". Businesses should really jump on this.

The article shows how Error Marketing through a website called TypoBounty.com focuses on read-thoughs not click-throughs. Most pay per click click-throughs result in people that stay less than 10 seconds. That is money out of the window. Error Marketing lets website owners gain the more valuable read-throughs for less than $10.00 per ad space (fits any budget) Wow!

Anyway, here's the SitePoint article Build Site Traffic with Error Marketing [Other Promotions]
Do yourself a favor, read the whole article. It’s worth it.

sunken

It's an interesting concept, but I have to wonder if the visitors would be more looking at the site from a clinical point of view, rather than reading the actual text because of interest. Sure there would be more pages, but if people aren't really into the subject, then they wouldn't convert anymore than the other methods. It would be cool to see some case studies on it.

DavSam7

Yeah, I was thinking about that but an article that I read really clears something up. People often buy products that they didn't intially have interest in. They have to first hear about it and why it is so great before they become interested in the product being sold. The problem with a lot of the click throughs is that the visitor doesn't actually read the info. They glance over it which is basically costing the website owner money anyway. Why not get them to read, comprehend the material. Then they can make an educated choice of whether to by or not to buy. At the very least, you educate them and they are able to tell others and will remember the content because it actually made it into their head. Also, they help sharpen the content, making it more effective at doing its job. The owner basically gets something tangible from every visit, attentive traffic, a real chance to communicate their product, their site proof read and sharpened, other click throughs many times take money to get but result in a 5 second visit that provides none of that benefit.